Welcome to Ahoy360 ("Ahoy360", "we," "us," or "our"). We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://ahoy360.co.uk (the " Site"), including any other media form, media channel, mobile website, or mobile application related or connected thereto. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data : Personally identifiable information, such as your name, email address, phone number, company name, job title, and any other information you voluntarily provide to us when you contact us via our contact forms, email, phone, WhatsApp, or otherwise engage with our services.
• Derivative Data : Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.
• Data Collected Through Cookies and Tracking Technologies : We may use cookies, web beacons, tracking pixels (including Meta Pixel, Google Pixel, LinkedIn Insight Tag), Google Tag Manager (GTM), Server-Side GTM, and other tracking technologies on the Site to help customize the Site and improve your experience. We may collect information about your online activities over time and across third-party websites or other online services. For more information on how we use cookies, please refer to our Cookie Policy
• Client Data ( Processed on Behalf of Clients ) : When providing our Business Consulting, Omni-Channel Media Agency, Data Analytics, and Marketing Analytics services, we may process data provided by our clients, which may include information about their customers or business operations. In these instances, Ahoy360 acts as a data processor, and our client acts as the data controller. The processing of such data is governed by the agreements between Ahoy360 and our clients. This Privacy Policy primarily covers data collected directly by Ahoy360 through its website and direct interactions.

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Respond to your inquiries, provide customer support, and fulfill your requests.
• Send you information about our services, newsletters, marketing or promotional materials, and other information that may be of interest to you (where you have consented or where permitted by law).
• Operate, maintain, and improve our Site, products, and services.
• Perform data analysis, market research, and analytics (including using tools like Google BigQuery, Snowflake, Redshift, Looker Studio, Power BI, Tableau) to understand trends and improve our service offerings.
• Monitor and analyze usage and trends to improve your experience with the Site.
• Implement and manage marketing campaigns, including setting up conversion event tracking on ad platforms (Meta, Google, LinkedIn) using tools like GTM, CAPI, and pixels.
• Compile anonymous statistical data and analysis for use internally or with third parties.
• Comply with legal and regulatory obligations.
• Protect the security and integrity of our Site and services.

If you are located in the UK or European Economic Area (EEA), our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only:

• Where we need the personal information to perform a contract with you (e.g., to provide our services).
• Where the processing is in our legitimate interests and not overridden by your rights (e.g., for direct marketing, website analytics, responding to inquiries).
• Where we have your consent to do so (e.g., for non-essential cookies, sending marketing communications).
• Where we need to comply with a legal obligation.

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
• Third-Party Service Providers :We may share your information with third parties that perform services for us or on our behalf, including data analysis, data warehousing (e.g., Google Cloud Platform, Snowflake, AWS), data transformation (e.g., DBT), data integration (e.g., Segment, Airbyte, Fivetran, Make), email delivery, hosting services, customer service, marketing assistance, and BI/reporting tools (e.g., Looker, Tableau, Power BI).
• Marketing Communications : With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.
• Business Transfers : We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Clients (Aggregated/Anonymized Data) : While we process specific client data as processors, we might share aggregated or anonymized insights derived from broader market analysis (not containing your specific personal data unless consented or necessary for service delivery under contract).

We do not sell your personal information collected directly through our Site.

We use cookies, pixels (Meta, Google, LinkedIn), Google Tag Manager, and similar tracking technologies to collect and use personal information about you, including to understand website usage, personalize content, and serve interest-based advertising. For further information about the types of cookies and tracking technologies we use, why, and how you can control them, please see our Cookie Policy . You can typically manage cookie preferences through your browser settings or via a consent management tool on our Site.

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). For example, we will retain contact information from inquiries until the inquiry is resolved and for a reasonable period thereafter for follow-up or record-keeping. Data processed on behalf of clients is retained according to our agreements with those clients.

Depending on your location (particularly if you are in the UK or EEA), you may have the following data protection rights:

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions (especially where we rely on legitimate interests).
• The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent – If we rely on your consent to process your personal information, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request in accordance with applicable data protection laws.

You also have the right to complain to a data protection authority about our collection and use of your personal information. For more information, if you are in the UK, please contact the Information Commissioner'poss Office (ICO).

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located in the UK or EEA, this may mean transferring your data outside these regions. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and that appropriate safeguards are in place (such as Standard Contractual Clauses or adequacy decisions) for international transfers.

Our Site and services are not intended for use by children under the age of 16 (or the relevant age of majority in your jurisdiction). We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

If you have any questions or comments about this Privacy Policy, or if you wish to exercise your data protection rights, please contact us:

• By Email : puneet@ahoy360.co.uk
• By Call : +447831452693
• Office Address : 7, Callingham Court, Post Office Lane, Beaconsfield, HP9 1Q